When choosing a tie, the colors are what first attract attention, and only then the design. Hubert di Givenchy said that a tie with pleasant colors has a better chance of being chosen than one with a striking design but unattractive colors. The colors on a tie evoke immediate emotions that are stronger than those arising from the touch and feel of the fabric. Although the weight, size and feel of the fabric are important, the color of the tie gives additional symbolic value and aesthetic quality. On the other hand, color can quickly make a product obsolete. The mastery of top tie manufacturers is manifested in their ability to predict and recognize in advance the colors that will attract their customers.

The perception of color depends on the personal culture of the individual, his ability to perceive colors and the emotional state that the color evokes. Therefore, the colors on a tie require expert coordination, analysis of shopping trends and the ability to harmonize possible color combinations. There are numerous treatises on the meaning of colors and the psychological impact they have on purchasing behavior and the desire for daily changes that are typical of fashion. The following are brief indications about colors that might lead us to say: “Show me the color of your tie and I will tell you who you are.”

References: Nodus no.3